Marketing and Technology

The real estate industry is now intertwined with technology. With information at our fingertips and transactions occurring at high-paced speeds, it is critical to align your buying and selling process with a company that understands both industries and can combine expertise to bring you results. Eillu has the real estate expertise and works hand-in-hand with our strong IT and marketing departments. What does the added benefit of IT and marketing do for your listings?

Marketing

Eillu knows real estate companies need to have a strong web presence in today’s online world. Over 90% of potential buyers use the internet as a source for a home search. Real estate companies must insure that their homes are found when potential buyers begin their search.

Buyers typically begin their search using the nationally ranked sites like Zillow.com, Trulia.com and Homes.com. Eillu leverages our content & Premier Agent status on these sites to draw clients to our site. Our sophisticated CRM software (Customer Relationship Management) provides helpful content targeted to the customer as well as reminders to our agents to follow-up with specific actions.

Eillu uses the inbound marketing method to attract visitors, convert leads and produce buyers and sellers. Eillu uses the following digital strategies to bring your home the highest exposure.

  • Eillu’s Optimized Websitedigital-marketing-website-exposure
  • Use of Search Engine Optimization
  • Social Media Marketing
  • Content Marketing
  • Blogging
  • Email Marketing

Eillu uses all these strategies to create a specific marketing plan for your home. Our website is mobile friendly which caters to the growing number of buyers and sellers using tablets and phones. For sellers, Eillu will create a page, just for your home, on our website. Our optimized website insures your home will be seen. The strong marketing presence of Eillu is beneficial, but the IT portion of Eilllu is just as important.

Technology

Eillu uses the leading technology available to the real estate industry. Our expert team uses hardware and software to connect our real estate professionals with the most homes and potential buyers no matter where they are located. Eillu is connected with a strong listing system that works to gain the most exposure for our real estate professionals and the homes being listed with Eillu. This gets the sellers home shown on over 900 leading real estate sites!

Eillu does not farm out our leads. Leads are distributed by a broker in charge. Through our lead generation and nurturing system, real estate professionals are notified of leads and are provided intelligence needed to turn the lead into a buyer.

Our company’s technology assistsagents, buyers and sellers in every way from lead generation to closing. Through top real estate software, all information and documentation needed for agents to close a sale can be found via Eillu’s online portal making the buying and selling process faster and more efficient. This allows agents to use a step-by-step workflow management to schedule dates, tasks and reminders to contact leads and complete documentation with customers. Customers will have easy access to these documents online through their own portal login. Digital fax services are available making it easier to receive needed documents no matter what access is available to the customer. This program also allows agents to create surveys for feedback on customer experience. Feedback from our customers allows us to continue to improve the process.

Eillu’s strong combination of marketing and technology creates the best conditions for our agents to succeed in a competitive market and to sell more homes with less time on the market. To learn more information about our marketing and technology or about Eillu’s business philosophy, contact us at 252-491-9999.

 

Yes, You Can Expect More With Eillu!