The explosion of mobile technology has turned the real estate landscape and the process of buying a home upside down. Today, potential buyers have many different avenues of information they can turn to when beginning to search for a property to purchase. So many in fact, that realtors and sellers have been forced to come up with exciting new ways to market their homes and make them stand out from the pack.
Here is a list of 5 ways technology has revolutionized home buying today:
One exciting way to market a property to prospective buyers is to give them a new perspective on the home. Many people are providing aerial views of the house via drone cameras. Besides providing a view unreachable to regular people, drone pictures and videos can accentuate the full scope of a property and placement within a neighborhood or proximity to nearby attractions. If you are searching for a vacation home on the Outer Banks, a drone video would give prospective buyers an idea of how close the home is to the beach.
How would you like to tour a model home in your pajamas? Technology has made that possible today, virtually. With a 3D Virtual Home tour you can now walk through an entire house from anywhere in the world with your computer, smartphone, or tablet. It also never closes and doesn’t need an agent on site to walk people through the property. This can be exceptionally useful for long distance moves where a buyer may not have the time or the accessibility to tour a home in person.
Phone it In
Almost everyone today has a Smart Phone with them at all times. Realtors recognized this and have made attempts to get important information literally into the palm of your hands. Today’s real estate signs have either dedicated Text numbers or QR codes that Buyers can utilize when they find a property they are interested in. All they have to do is send a text or shoot the code with their camera and a digital brochure will be sent to them immediately with all pertinent information. Because an informed buyer is a better prospect than someone walking in off the street.
Stand Out on the Web
When your house is listed it will be accessed by many different websites and apps. Most initial contact a listed home will have with buyers will be in a list of search results that people will quickly scroll through, but the trick is to go beyond the search results. Many agents are now marketing their homes on a dedicated website just for the property. The rationale behind this idea is to get people focused solely on your property. It also gives you an avenue to display everything from drone footage, professional photography, and open house schedules in a unified location without possible distraction of competing homes.
Perhaps the greatest impact technology has had on real estate is contact with your buyers. The right marketing pieces will peak interest of buyers but keeping in touch with them is extremely important. Sometimes it is the little pushes, like a price drop or an appliance upgrade that will finally push a sale to happen. Text updates going out to all prospective buyers to let them know of changes or reductions is a great way to generate additional interest in your property.
For more information on home buying or the Outer Banks, please check out our blog.